Learn about what a content strategy is: Content Strategies & Development
Lead Generation Content Strategies
Attract and convert strangers into leads. Create content that introduces your brand to the world and confirms you as an authority and thought leader in your space to new eyes.
- SEO blog posts targeting TOFU (top-of-funnel) keywords
- Lead magnets (eBooks, templates, toolkits)
- Interactive quizzes or calculators
- Gated content with email capture
- Landing pages tied to paid media or search intent
Thought Leadership & Authority Building Strategies
Establish credibility and expertise for your brand by sharing tools and tips of your trade. Be helpful and show that you are more than trade secrets, you are an authority.
- Long-form blog posts or guides
- Guest posts on industry sites
- Webinars and speaking events
- LinkedIn or X (Twitter) threads
- Technical documentation, whitepapers
Educational & Knowledge Content Strategies
Teach or inform to increase trust and reduce friction in decision-making. Create something that your target audience needs - educational content specifically designed for learning.
- How-to guides and tutorials
- Explainer videos
- Glossary or topic cluster articles
- FAQ sections
- Knowledge bases and help docs
Engagement & Community-Building Strategies
Create ongoing interaction and brand affinity. Develop and entertaining and egaging personality for your brand that draws and audience organically.
- Social media storytelling and polls
- User-generated content
- Comment prompts and discussions
- Email newsletters with personal updates
- Brand challenges and community hashtags
Sales Enablement Content Strategies
Support your sales process and accelerate decision-making. Build a searchable, shareable, sales enablement hub that puts the power to educate in the hands of your sales team.
- Case studies and testimonials
- Comparison charts (you vs competitors)
- Product demos and walkthroughs
- Pricing breakdowns
- Proposal and pitch deck templates
Retention & Post-Purchase Strategies
Increase customer satisfaction and reduce churn. Develop sincere and powerful delight stage assets to take your customer experience beyond the sales process.
- Onboarding emails or product education series
- Exclusive tips for users
- "What's new" updates and feature announcements
- Loyalty program content
- Upsell or cross-sell materials
Account-Based Marketing (ABM) Content Strategies
Target high-value accounts with personalized content. Focus in on the accounts you want and let them know you are the right choice by creating content meant specifically for them.
- Custom landing pages
- Personalized videos or outreach
- Industry-specific whitepapers
- Direct mail + digital touchpoints
Data-Driven or Research-Based Content Strategies
Provide unique insights and gain backlinks or press. Create content that people and organizations in your field can't help but link back to. Be original, be insightful, be an industry heavy-weight.
- Original research reports
- Data visualizations and infographics
- Trend forecasting
- Industry benchmarking studies
Pillar & Topic Cluster Strategies
Improve SEO and content structure for scalability. Build a network of pillar pages and topic clusters, content that supports itself and builds a full picture about a subject for a reader.
- Foundational “pillar” pages covering broad topics
- Interlinked subtopics as blog posts
- Structured internal linking for SEO